Latest information and practical know-how
on digital marketing
Explains the features and how to choose a major CMS such as WordPress, Shopify, Wix, and Jimdo for beginners. Seven criteria for choosing the best CMS for your company and the advantages and disadvantages of adopting WordPress.
Explanation of key points for creating a multilingual website for the tourism and lodging industry in Oita Prefecture, where inbound demand is increasing. Comprehensive introduction to language priorities, translation quality, payment systems, and SEO measures.
Even in the same industry, there are websites that receive inquiries and others that do not. What is the critical difference? We will explain 5 key points to increase conversion rates, including lead design, CTA placement, trust factor, and form optimization.
Detailed breakdown of the monthly and maintenance costs of a website. Understand the costs of operating your website, including server fees, domain fees, SSL certificates, and maintenance support.
We will explain in detail the measures to attract customers after the website is published, such as SEO, content marketing, and SNS utilization.
Explains how to best utilize websites for each type of business, including restaurants, beauty salons, construction, and medical institutions. Specific strategies for businesses in Oita Prefecture to achieve results will be introduced.
Learn the 5 signs to know when it's time to renew your website. Check for signs that can lead to lost opportunities if left unchecked, including outdated design, smartphone incompatibility, and security risks.
Explanation of 5 important points to keep in mind before commissioning a website production in Oita Prefecture. Specific items to check and points to keep in mind to avoid making mistakes when selecting a production company.
In 2025, SEO will shift from "keywords" to "entities"; now that Google manages 5 billion entities, entity SEO that clarifies the sender's entity is the key to success. From structured data implementation, knowledge graph utilization, and E-E-A-T enhancement, we will thoroughly explain specific methods that should be implemented in business.
AIO（AI Optimization / AI Overview対策）の具体的な実践方法を5ステップで解説。現状分析、構造化データ実装、FAQ最適化、E-E-A-Tシグナル強化、効果測定まで、今日から始められる実践的なチェックリストとツールを紹介します。
LLMO（Large Language Model Optimization）対策にかかる費用相場を徹底解説。初期費用10〜80万円、月額3〜60万円の内訳、スタートアップから大企業まで予算別の最適プラン、ROI計算方法、費用を抑えるコツまで実践的に紹介します。
生成AIの登場により検索エンジンとSEOはどう変わるのか？AI Overview導入で61.9%が流入減少した一方、適切な対応で成果を出す企業も。検索行動の変化、ゼロクリック検索の増加、E-E-A-Tの重要性など、2025年のSEO戦略を徹底解説します。