Latest information and practical know-how
on digital marketing
Analyzes examples of inner branding failures and their causes, and explains key points for successful internal penetration. Specific measures such as management involvement, linkage with the evaluation system, and ongoing measures will be introduced.
Defines a branding site, how it differs from a corporate site, and what to look for in building one. How to create a successful branding site, including design, content, UX, and SEO.
Explains the six causes of brand collapse, signs of collapse, and measures for recovery. How to deal with brand risks, such as lack of consistency, poor quality, and scandalous responses.
Seven common branding mistakes and the correct way to proceed. The overconfidence of logo/design, disregard for internal penetration, and lack of effectiveness measurement are some of the key points to avoid mistakes.